“Reptile approaches focus on community safety and emphasize how the defendant’s unnecessary actions (and similar actions by others) endanger members of an entire community. This activates cognitive appraisals of certainty (with so many people at risk) and outside control, which both increase anger. As described below, anger and fear are closely related emotions and fear causes people to impose higher standards of care on parties that control bad outcomes.”
In other words, if you turn the primitive villagers against the misunderstood corporate creature, they will set upon it with torches and pitchforks, leaving naught in their wake but a trail of scorched money and raw, bleeding justice. The core philosophy at work seems to be that an appeal to the rationality of the average juror just isn’t going to cut it. You have to strike at base emotions if you want results.
This philosophy is cynical and, I fear, quite accurate when applied to the contemporary juror.
I would prefer, of course, not to live in a world in which I have to be Joe McCarthy to get results. Here’s the problem, though: when you put together a jury, you’re letting “twelve ordinary people standing round” decide your client’s fate. If you know anything about “ordinary people” in America, you should be scared. The law is complicated. Cases are complicated. Human suffering is complicated. And John Q. Public is not necessarily your friend when you’re trying to convey a complicated series of events, or convince them that your client has in fact suffered greatly. Why? Because there’s a very good chance that John Q. Public doesn’t understand your case even if it’s not so complicated.
Last year, Psychology Today released a summary of recent research that confirms what many of us assume: American intelligence is on the decline. It’s a terrifying read. Some of the highlights:
- 18% of Americans believe the sun revolves around the earth
- 74% of Republicans in the U.S. Senate and 53% in the House of Representatives deny the validity of climate change despite the findings of every significant scientific organization in the world.
Need further proof? Have a look at any comment thread on any YouTube video. Like this tiny segment from the apparently-absolutely-serious “How To Get Out of Jury Duty” video:

This goes on for pages and pages. These are the folks that wind up on American juries.
And the result is about as coherent as a YouTube comment thread in difficult, nuanced cases. For every Hot Coffee case you hear about (and don’t even get me started on that - do yourself a favor and read up on it), there are 1000 cases where the jury just doesn’t get it. Where they don’t care what happened to your client. When it couldn’t possibly happen to them. When your client should have taken some personal responsibility, shouldn’t have been in the wrong place at the wrong time, shouldn’t have mouthed off to a police officer, shouldn’t have had that arrest for marijuana 25 years ago, etc.
Add to the whole mess the theory that the nature of human intelligence itself is shifting, and the soup gets thicker. Now that “a kid in Africa has access to more information than the President of the United States did 15 years ago,”, people depend on technology for spelling, grammar, and answers to questions that used to be floating around in the average educated layperson’s head. And what happens to a juror? Any and all sources of information, any connections with the outside world, any artificial intelligence, anything beyond what they hear at trial is verboten. The knowledge teat that modern man sucks at is yanked away. Judges admonish juries not to consult the internet, books, newspapers, the Bible, or each other about the case.
Oh sure, a lot of them do it anyway. But look at it this way: as it is now, only unscrupulous (or outright crazy) jurors have access to information. And that’s only because they don’t care what the judge tells them to do or not do. At this rate, within 15 years the average juror isn’t going to know anything without using a lifeline.
What can be done about this? I don’t know. I’m not sure what the original point of this post was, but I’m sure it was something, and I really wanted you all to read the Psychology today article. But maybe there’s another conclusion that can be reached. Look, juries are made of people, and people aren’t perfect. And you do what you have to - within reason - to get justice for your client. If that means treating a person like a reptile, so be it. But maybe it’s better to give them unfettered access to information. Sure, some of them will go to Fox News or Dianetics or the I Ching or what have you. But an informed populace is better than an uninformed one, right?
Maybe.


